1. Interview customers and find out what really makes you different and why they buy - your competitive advantages – so you can associate your business with the wants and needs that are most pressing to them.
2. Revisit your mission and vision, and update your marketing materials to reflect current trends, best practices and delivery options. Don’t [...]
Archive for the 'Branding' Category
A lot can happen in 15 years…
In 1995, I walked into a Cary Chamber of Commerce expo where I signed our first clients: Mike Anderson of Advent Screenprinting, Ken Pasfield of Carolina Job Finder and Michael Currin of Greenscape/Franklin Hill Farms. They needed some typesetting, logo design work and tshirt graphics, and I was eager [...]
