Archive for September, 2008

What You Didn’t Know About Political Television Advertising

30Sep08

The next time that you watch a political advertisement on television, keep this in mind:
Why Ads Work
Ads Attack the Senses and Win Over Viewers With More than Narrative
By Mike Lillis 9/19/08 6:41 PM
Original Article: http://washingtonindependent.com/6612/why-ads-work

Stills from Lyndon B. Johnson Museum and Library

In the annals of campaign advertising, it stands as a legend: A young girl [...]

The US Government Embraces Usability

19Sep08

 
For the past few years, the US government has been redesigning their large array of Web Sites. Considering just how large the Federal government is and how much people in America rely on getting accurate, clear information from their government, this is no easy task and required a well reasoned approach.  In following such an [...]